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Title : “Babaji Only Wants To Sell”: A Former CEO Reveals The Inner Workings Of 'Patanjali' Company
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“Babaji Only Wants To Sell”: A Former CEO Reveals The Inner Workings Of 'Patanjali' Company

Ayurveda giant Patanjali’s rise to success has been nothing short of a phenomenon.

The Haridwar-based company, which sells everything from herbal soaps and shampoos to ghee and honey, has become a favourite among millions of Indian households, chipping away at the dominance of big multinational firms.

Yet, few know about the inner workings of the Rs10,000 crore behemoth founded in 2006 by Acharya Balakrishna and yoga guru Ramdev. The latter rose to fame doing yoga asanas on TV in the mid-2000s, before playing a role in the anti-corruption movement that swept the country earlier this decade, gaining many political enemies in the process.

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